44° Giffoni Film Festival | Poster Contest 2014
ENG
Concept:
The concept designed by me for the 44th Giffoni Experience focuses a lot on the anthropological and social being different or " Be Diffrent ."
I tried not so much to prevail un'archetipo imaginary individualistic (being mentally or physically different from the masses), but to visually represent the fast changing and constantly changing / diversity of our contemporary , technological development and due dall'incalzante media , which determine the emergence of new scenarios for the exchange and sharing of ideas .
Being a film festival for young people , the visual concept " Be Diffrent " focuses on what is and what is there already . So , from the point of view of graphics I chose to create a three dimensional image of the twenty-first century where a guy is suspended in an environment without time , as if in a parallel universe, different from everyday reality (a bit like the Internet).
The font " Be Different " was created with a certain abstract illegible . The latter is a very effective communication . From the perceptual point of view the human brain can decipher the words without actually reading them, in fact, the brain rapidly runs out the letters to form a word if already known . Consequently , this method of neurotransmission is an excellent item for the memory at first glance , the letters can also be used as compose original background texture .
This design choice has been designed in such a way that the entire communication involves not only the individual but the whole community.
As a result , I think being different today is the ability to observe , collect and represent the best of our zeitgeist.
I tried not so much to prevail un'archetipo imaginary individualistic (being mentally or physically different from the masses), but to visually represent the fast changing and constantly changing / diversity of our contemporary , technological development and due dall'incalzante media , which determine the emergence of new scenarios for the exchange and sharing of ideas .
Being a film festival for young people , the visual concept " Be Diffrent " focuses on what is and what is there already . So , from the point of view of graphics I chose to create a three dimensional image of the twenty-first century where a guy is suspended in an environment without time , as if in a parallel universe, different from everyday reality (a bit like the Internet).
The font " Be Different " was created with a certain abstract illegible . The latter is a very effective communication . From the perceptual point of view the human brain can decipher the words without actually reading them, in fact, the brain rapidly runs out the letters to form a word if already known . Consequently , this method of neurotransmission is an excellent item for the memory at first glance , the letters can also be used as compose original background texture .
This design choice has been designed in such a way that the entire communication involves not only the individual but the whole community.
As a result , I think being different today is the ability to observe , collect and represent the best of our zeitgeist.
